Mr.Believer
posted on 19/05/2024
Brand Finance - the world's leading British organization has just announced the Global Brand Value Ranking. Military Industry and Telecommunications Group (Viettel) became the 2nd strongest telecommunications brand in the world, surpassing many large telecommunications service providers such as Swisscom (Switzerland), Jio (India), STC ( Saudi Arabia)…
Keeping its commitment to digital transformation and sustainable development, Viettel rose to the 2nd strongest telecommunications brand in the world. Viettel's brand strength index (BSI) reached its highest level in years, increasing by 4,2 points compared to 2023.
Viettel's Brand Strength Index (BSI) reached 89,4/100, rated AAA - the highest level in years and increased 4,2 points compared to 2023. The BSI index is determined based on Based on survey results, analyze and evaluate attributes including customer feelings about the brand (awareness, love...) and customer behavior with the brand (using products and services, willing to introduce to others, willing to pay high prices, etc)
Viettel's brand strength index (BSI) reached its highest level in years, increasing 4,2 points compared to 2023
The BSI index is the most important factor creating Viettel's brand value of approximately 9 billion USD, helping Viettel maintain its position as the number 1 telecommunications brand in Southeast Asia, ranked 9th in Asia and promoted to 16 world ranking increased to level XNUMX.
Explaining the reason for the outstanding increase in Viettel's BSI index, Mr. Alex Haigh, Managing Director of Brand Finance Asia - Pacific commented, "This comes from Viettel's strong commitments in transforming digital change and sustainable development, helping to increase customers' perceived value of innovation, environmental and community indicators in the Vietnamese market."
Currently, Viettel maintains its position as the most comprehensive digital ecosystem provider with 6 foundation areas: Digital infrastructure, digital solutions, digital finance, digital content, network security and technology production. High. Viettel's digital solutions and services hold the No. 1 market share in the fields of health, education, and provincial government. Viettel is also the core force ensuring network safety and security in Vietnam.
In addition, in 2023, Viettel will build a Sustainable Development report with the theme "Technology with heart", focusing on 6 key areas: High quality human resources, Creating a digital society, information security, climate change/reducing greenhouse gas emissions, smart green data centers, transparent governance and accountability. The identified key areas demonstrate the aspiration to use technology and core competencies to solve social problems, improve people's lives and promote sustainable development.
Source: Government Newspaper
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